# **Understanding & Selling Location-Based Marketing**

The idea of [location-based marketing](https://revealmobile.com/what-is-location-based-marketing/) isn’t new, but understanding and effectively selling location-based audiences for mobile geotargeting remains a challenge for most agencies and digital sales teams. Advertisers and brands are also faced with a myriad of tools, jargon, and technology which makes what should be straightforward process more complex than it needs to be.

In this whitepaper, Reveal Mobile unravels the technology behind location-based marketing and geofencing mobile advertising, how to visualize and understand it, and how to effectively buy and sell these audiences. Topics include:

\* (Re)Establishing a baseline of technology and terminology

\* Who provides location-based audiences and where to find them

\* How to understand, sell, and buy location based audiences, told from the experts themselves, including a unique case study.

### Improve campaign performance and **win more business**.