### A Deeper Dive into Reveal Mobile

# **What Drives Instagram Advertising**

Reveal Mobile surveyed over 200 owners and managers of small-to-medium businesses in the United States to understand what’s driving brands, retailers, and agencies to advertise on Instagram, or not. Findings include:

- What percentage of SMBs advertise on Instagram today
- The primary reasons why an advertiser chooses Instagram
- How they prioritize their social media spend, including budget
- The most desired outcome of Instagram advertising
- Their growing sophistication with tactics like [location-based marketing](https://revealmobile.com/what-is-location-based-marketing/)

### Improve campaign performance and **win more business**.

[Request a Meeting](https://revealmobile.com/contact-old-control/)

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