# **2021 Holiday Foot Traffic Report for Top 10 U.S. Retailers**

To augment perspective on the retail industry’s ebb and flow of November 2020 and November 2021, Reveal Mobile produced a foot traffic analysis for 10 of the most popular brick and mortar retailers in the U.S., which comprise a considerable portion of holiday sales. There is a strong correlation between foot traffic and sales for retailers, especially during a period when shoppers are on a mission to check items off their shopping list.

Using privacy-compliant location data from opted-in mobile devices across the United States, Reveal Mobile analyzed changes in foot traffic volumes during November 2020 and November 2021 for the following 10 retailers:

01. Bath & Body Works  
02. Best Buy  
03. Costco  
04. Kohl’s  
05. Macy’s  
06. Nordstrom  
07. Sam’s Club  
08. Target  
09. T.J. Maxx  
10. Walmart

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